We also offer micro-sites as part of our directory service which are growing in popularity,
These micro-sites are designed to showcase a product, feature or services. They are frequently customized to contain rich media content, such as specific products or rich direct response messaging, both of which enhance a marketer's ability to reach target audience.
Micro-sites give marketers the ability to connect with consumers in a focused, undistracted environment (as opposed to sending customers to a corporate site or online catalog that contains mountains of unrelated information). Thus, they increase engagement rates while lessening the chance of losing a prospect's attention.
Microsites may be used for purely commercial purposes to create in-depth information about a particular product or service or as editorial support towards a specific product, such as describing a new technology. A car manufacturer, for example, may present a new hybrid vehicle and support the sales presentation with a microsite specific to explaining hybrid technology.
With the prevalence of keyword contextual advertising, (more commonly referred to as Pay per click or PPC), microsites may be created specifically to carry such contextual advertising. Or along a similar tactic, they're created in order to specifically carry topic-specific keyword-rich content with the goal of having search engines rank them highly when search engine users seek such content topics.
A microsite, is an Internet web design term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website. The microsite's main landing page most likely has its own domain name or subdomain. These micro-sites are developed for a fraction of the cost of building your own web site.
Example of the subdomain name (name.owep.net)
The WebtecH Group will work closely with you to design and produce a web extension page that best suits the user experience and helps accomplish your campaign goals.